In 1983, "Fun N Games" opened a small kiosk in Oglethorpe Mall in Savannah, Georgia. Our primary focus at that time was selling games and stickers, but it didn’t take us long to realize that our customers were looking for something different than typical toy store fare. Being a small store allowed us to quickly change our direction, as well as being able to react swiftly to hot trends, a strategy we still use today.

After 4 successful years in Savannah, winning several awards with our little kiosk, we decided to open a larger store.  Since the Jacksonville Landing was about to open, we decided to relocate to Jacksonville, Florida. We opened "Fun N Games" at the Landing in June 1987 still concentrating on supplying our customers with those "must have" hard to find items.

During the next few years, we won 2 national awards:

1989 – Playthings Magazine’s Award of Merit – Store Design

1990 – Playthings Magazine’s First Award – Store Promotion

These awards helped convince us (and our landlords) that we needed more space. In October 1994 we moved from a 578 square foot location to our current 1513 square foot location in the Landing. It was at that time that we changed our name to The Toy Factory. A conveyor belt hanging from the ceiling runs throughout the store giving it a "factory" feel. The kids seem to be amazed at these toys floating all over the place, so the conveyor belt has become the signature feature of our store.

So here we are, after nearly 25 years,  still providing "something unusual" and the "coolest stuff", both educational and just plain fun for kids of all ages. Please stop in and visit awhile.  We look forward to seeing you.